BrewDog's Tumultuous Journey: A Case Study in Punk Capitalism

For any undergraduate student eager to delve into the world of business, commerce, and the dynamics of the global market, the story of BrewDog offers a wealth of knowledge and insight. BrewDog, a craft beer company founded by James Watt, has become a remarkable entity in the business world since its inception 16 years ago. Renowned for its audacious marketing tactics and its unabashedly non-conformist corporate ethos, BrewDog stands as an emblem of rebellion and innovation within the craft beer industry.