Upp and Away: AI-Powered Ad Optimisation Venture Raises $10 Million and Opens Up New Commercial Landscapes

In a fresh surge of innovation in the realm of e-commerce, London-based startup Upp has raised $10 million in seed funding. The firm uses Artificial Intelligence (AI) and Machine Learning (ML) technologies to assist e-commerce retailers in optimising their ad spending, improving product discovery, and bolstering overall sales. This capital injection, courtesy of Santa Monica's Bonfire Ventures, aims to further fuel Upp's growth, extending their team size, facilitating geographic expansion, and introducing new automation features.